Friday, August 12, 2011

Peanut Butter Strike

I don't know about you but there are certain things that we are very brand specific about.  Jif Reduced Fat Peanut Butter is one of them.  We love peanut butter and eat a lot of it.  I am creamy and Charlie is crunchy.  We have tried other brands and types but we are so hooked on Jif Reduced Fat Peanut Butter that anything else just tastes funny.  But this summer and last summer, it appears Jif has decided not to make crunchy reduced fat.  I don't know why.  Charlie calls it the "peanut butter strike".  Charlie goes on searches at any grocery store he drives by to find this peanut butter.  It is his summer mission.  Occasionally he will find the creamy version and stocks up buying 4 jars at a time.  I saw 7 jars of Jif Reduced Fat Creamy Peanut Butter in my pantry this morning.  Hopefully that will last a few weeks or at least until the strike is over and we can get the crunchy kind again.  And start buying reasonably quantities again.


  1. Sometimes...companies do that for low-volume products. You should let JIF know what loyal customers you are! Maybe put something on their Facebook page or something. They may send you some free product in the mail. ;)

  2. Thanks for the tip - I'll definitely do that!